Sunday, December 7, 2008

The AdSense Rockstars - Who are the Biggest AdSense Earners?


Every first-time web publisher wonders “How much will I make with AdSense”. While the somewhat discouraging answer may be, “Beer Money” (or less, depending on your taste for beer), it’s important to keep in mind that there are those who generate astronomical amounts of advertising revenue with their sites.

How much can you make with AdSense? The short answer is “the sky’s the limit” — as can be seen by looking at the revenues of the biggest AdSense earners.

Let’s take a look at some of the highest grossing individual publishers and webmasters…


Uber Rockstar: Markus Frind, PlentyOfFish.com

Markus Frind, founder of free dating site, PlentyOfFish.com makes between $10,000 and $15,000 per day from online advertising. From what we can tell, he’s no longer using AdSense though, so tecnically he’s just a “rockstar webmaster” and no longer an “adsense rockstar”. Does that matter? $10k per day is really all that matters. So on a bad month he’s pulling in $300k? By the way, if anyone reading this actually knows Markus, please tell him that his site looks like it got beat with the “ugly stick”. Surely, the man can afford a web designer now ?

Next up,

David Miles and Kato Leonard over at FreeWebLayouts.net

Two guys in their early twenties started this site for free web-page templates down in Louisville, KY. Good business model? Considering they’re pulling in over $100,000 per month, I’d have to say yes. How long did it take them to reach these stratospheric revenue numbers? A little more than one year.

Weblogs, Inc.

To be fair, Weblogs, Inc. isn’t a person. In fact, it’s hundreds of people all blogging together on a collection of over 100 different blogs. Started by Web 1.0 guru, Jason Calcanis (also father of the social search engine, Mahalo), Weblogs boasts somewhere north of 4,000 new blog entries per month (so figure the average Weblogs blogger is penning somewhere in the neighborhood of 10 entries per week). The flagship of Weblogs’ blogs is the well-known Engadget, technology site. As a consortium of blogs, Weblogs, Inc. receives close to 75 million pageviews per month and achieves revenues of over $100k per month.

Kevin Rose, Digg.com

If you haven’t heard of Digg.com, we invite you to come out from under that rock and enjoy a little sunlight for a change. Digg.com started in December, 2004 and cost a skimpy $1000 to start up. Not bad, considering Digg.com is now one of the most popular, and important sites for social news reading on the Internet today. That $1,000 start-up cost is even more impressive when one considers that Digg currently earns over $300,000 per month in advertising revenues. Only part of Digg’s revenue comes from AdSense however, the rest comes from selling banner ads through traditional media networks.

Lest you think that the lesson to be gleaned from the first three ‘rockstars’ is that focusing on a single niche doesn’t work — our next rockstar bogs about a single topic: home improvement.

Tim Carter of AskTheBuilder.com

AskTheBuilder is a pure-play “How To” site. If you’re looking to build a deck, replace an electrical fixture, strip the paint off some old furniture or install track-lighting — AskTheBuilder is the place to go. Tim Carter is a syndicated newspaper columnist who has parlayed his conventional-media exposure into a $1,400 per day AdSense earner.

Another niche-site that scores big with AdSense is one that does it in the travel-space:

Matther Daimler of SeatGuru.com

SeatGuru is based on a fact that we all know (far too well), but the airlines don’t want to admit: That all seats on a flight are not equal. Using seat guru, one can find if there’s a laptop power source nearby, or if one seat has more legroom than another, or if you’re in one of those seats that doesn’t recline (I’ve been there…). When SeatGuru first launched there was some question as to whether or not people “really cared” about such trivia. With 650,000 page views each month that question has been answered loud-and-clear. The site yields somewhere in the neighborhood of $15,000 to $20,000 per month, and is growing quickly.

I’ll cover more AdSense rockstars in a later post. And if you’re one of them — don’t hesitate to drop a line and give us the skinny on your fat profits.

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